Learn how to develop sporting event promotions like the professionals do or focus on opening and operating your own business.


If you want to pursue a future in business, Marketing & Sales is the class for you. Focus on new marketing skills as you design, marketing, and promote a variety of projects. Learn about entrepreneurship, marketing, management, business, economics, and sports and entertainment marketing throughout the year. It’s fast paced and fun. Operate a student-run store here at the Career Center. Complete an in-depth student portfolio, set up a professional resume, practice interviewing skills, and be prepared for your future goals with education and new experiences here at PCCTE.

Additional opportunities that may be available upon qualification:

  • Students can receive High School Economic Credit
  • Eligible for dual credits in Business & Marketing through Ivy Tech Community College
  • Membership in student professional organization SkillsUSA


  • Purdue University
  • Calumet College
  • Ivy Tech Community College
  • Ball State University
  • Indiana University
  • Indiana State University


  • Accounting & Finance
  • Business & Office Administration
  • Entrepreneurship & Business Startups
  • Fashion Design & Marketing
  • Hospitality & Tourism
  • HR Human Resources
  • Investments & Loans
  • Management
  • Marketing Design & E-Commerce
  • Sports Marketing
  • Sales & Communications
  • Transportation & Logistics
  • And more!



Mark Swinford has come a long way from the trumpet playing, golf fanatic, music education major turned music business major he was at Indiana State University in 1995. He was a former PGA Professional who was privileged to be a part of several golf facilities including Flossmoor Country Club on the southside of Chicago where he finished his golf industry career there as the Clubhouse Manager. Throughout his life, Mr. Swinford has seemingly always played golf, but has recently spent time competing in World Long Drive Competition and was ranked in the world as high as #67. He continues to aspire to compete again…eventually, but this time it will be in the senior division. Mr. Swinford left the golf business in 2018 to pursue education, not in music, but in business and marketing where he is able to use his real-life experiences. With that experience, Mr. Swinford received his first teaching position with Lowell High School in which he taught Interactive Media to freshmen. Mr. Swinford spent the past 4 years at LHS teaching Interactive Media, Marketing and Business to all levels, and was also fortunate to offer dual credit through Vincennes University in business and marketing. Outside of school, Mr. Swinford enjoys playing video games (souls-like for those gamers out there), watching his daughter play volleyball, and spending time with his wife of 20+ years. 

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Having been a student of the Career Center in 1990, and using much of what I learned to this day, 30 years later, I was ecstatic my daughter wanted to enroll in the same ESEM entrepreneur/business program. The skills of setting up and running all aspects of a store, looking at costs, marketing, working with a team, etc will be valuable to her regardless of her future career path. My daughter, Emily, Class of 2020 enjoyed every moment of class, all the research, all the hard work, and all the fun. She believes the skills learned there will help her more than anything else she has ever done. I'd agree with her. The class prepared me more for the corporate world, and now business ownership than any single college course.
Mother and former ESEM Student class of 1990